Climate change, urbanization and digitization challenge mankind to constantly find new solutions. BKW’s change and smart solutions are the focus of the current image campaign, implemented by Andy Lusti & Susen Gehle.
editorial staff
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6. October 2022
Instead of the usual vignettes, the Andy Lusti & Susen Gehle agency’s campaign relies on surprising stories that present the everyday solutions of BKW customers with a wink. The stylish and reduced implementation supports the storytelling through its simplicity and clarity – and should ensure a unique recognition value.
“Unfortunately, as a large energy and infrastructure service provider, we and our diverse fields of activity are not within reach for many people. Instead of packing all of our competencies into one communication measure, we offer space for one of three selected specialist areas with each spot. The new 360-degree campaign humorously shows how numerous individual solutions for a sustainable future are already a reality today,” explains Michael Morgenthaler, Head of Brand Experience, Partnerships & Campaigns at BKW. “We show how we as the BKW Group offer solutions for living spaces that are worth living in,” adds Martin Schweikert, Head of Group Communications at BKW. The change is not shown from the point of view of the large corporation, but from the point of view of its customers.
The campaign-Hub Wastereibtdichan.ch
There Campaign Hub Wastreibtdichan.ch links the various elements of the 360-degree campaign. The platform provides further information on the various areas of BKW and presents the stories behind the stories of the new image campaign with background content. Each individual measure taken by the BKW Group is represented by a cog on the intuitively designed landing page. With the help of a chatbot, the user can become part of the drive for a more sustainable future. The further you scroll, the more drive elements appear – until finally the entire engine becomes visible, which keeps the earth turning for generations to come.
BKW’s current image campaign is now online, on social media, on TV and in print media.
Responsible at BKW: Martin Schweikert (Head of Group COM), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Ursina Scheuber (Overall Project Management), Carolina Matthys (Content & Social Media), Michael Blum (Social Media), Thomas Meier (Landingpage). Responsible at Andy Lusti & Susen Gehle: Andy Lusti (creative direction, strategy, concept, text), Susen Gehle (creative direction, strategy, concept, text), Lukas Wietlisbach (art direction, graphics), Amina Elmallawany (desktop publishing). Responsible at Polarwind (film production): Fabian Weber (Director, DOP, Photography), Joel Tweitmann, Randy Looser (Set Design), Oliver Don (Edit), Pablo Nouvelle (Music), Denis Elmaci (SoundDesign/Mix), Our Colors (Grading), AschmannKlauser (Image Processing) , Detail AG (Litho). Responsible at Mediatonic: Max Stürzekarn (digital planning), David Hösli (offline planning). Responsible at Zeix: Thomas Ehrat (Art Director, Partner), Annina Brügger (Senior User Experience Architect), Simon Eichenberger (Senior User Interface Developer), Nam Pham (User Interface Developer). Responsible at Visol: Daniel Huf (Engineering), Aslam Idrisov (Engineering), Jonas Renggli (Engineering Lead).
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