“The game industry needs to develop its attitude toward consumers as it grows.”

YouTuber Kim Seong-hoe, who attended the National Assembly as a reference

The point that game companies should change the way they treat consumers came from the National Assembly’s Culture, Sports and Tourism Committee’s Ministry of Culture, Sports and Tourism audit.

YouTuber Kim Seong-hoe, a former game developer, attended as a referee for the National Assembly on the 5th and said, “Gamers, as consumers, are actively expressing dissatisfaction with games and demanding improvements.” (The game industry A) As the scale grows, the attitude toward consumers must also develop.”

Regarding the collective actions of gamers toward game companies, such as the ‘truck protest’ and ‘wagon protest’ that took place in the game industry recently, Mr. Kim said, “Gamers sympathize the most with the phrase ‘which industry treats customers this way’. Trucks and wagons are the ones that have materialized their feelings and appeared.”

There was also mention of probability-type items, which are considered a sensitive issue in the game industry.

Kim said, “Some games that are at the top of the sales ranking exceed social norms and demand excessive amounts and induce users to engage in an ‘arms competition’. It’s big,” he said.

“According to the Korea Creative Content Agency survey, 18.6% of users who paid for mobile games in 2014 were close to 50% last year,” he said. “Consumers are ready to spend money on good games.” I hope they try a sound billing structure by making a game.”

Rep. Ho-Jeong Ryu from the Justice Party asked regarding the problem of the poor working environment in the game industry, which is represented by the so-called ‘Crunch Mode’ (a high-intensity working system right before game launch).

Kim said, “Before I started YouTube, I was a game developer for regarding 10 years, and it was common to not be able to go home for a few days and sleep in the workroom. Squeezing people out is the crunch mode.” “The environment has improved, but I’ve heard that there are a lot of game developers in the blind spot if you go down a little bit.”

He continued, “From a company’s point of view, there is a specificity of the industry,” he said. “The nature of the industry means that you can’t avoid crunch mode, but I think it would be good to introduce a sabbatical system in addition to the flexible and flexible work systems that are currently widely implemented. “he said.

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