Staged in a modern way: Minotti’s digital pavilion

At a time when social media and technology companies are looking for new digital worlds of experience that are intended to connect the real to the Internet like never before, other companies are also putting out feelers into areas that lie beyond the physical. Fashion companies present digital collections, sporting goods manufacturers design sneakers that only exist as 3D models and can still be bought – for example for the avatar in the so-called Metaverse. What’s exciting regarding it? The new playgrounds open up almost unlimited possibilities, because nothing has to actually be produced and that too Concept-Store all that remains is a file, a visually perceptible brand face for which you don’t have to pay rent for shops in top locations – and yet can look incredibly seductive.