Golf = LIV to purchase an unusual TV broadcast slot, close to agreement with FOX | Reuters

It turned out that the new golf tour “LIV” is nearing an agreement to purchase broadcasting slots from US TV station FOX. The photo shows players who participated in the LIV competition. FILE PHOTO: Chicago, Illinois, U.S., June 18, 2020. REUTERS/USA TODAY Sports

(Archyde.com) – A new golf tour, the Liv Golf Invitational Series (LIV), is nearing a deal to buy broadcast slots from Fox, Golfweek reported.

Normally, TV stations pay for broadcasting rights for sports broadcasts, but in the case of LIV, like an advertiser, they pay FOX for the broadcast slots, and LIV is also responsible for acquiring advertisements during programs.

The unusual deal is believed to be due to constant criticism from fans and players for LIV’s support from Saudi Arabia’s sovereign wealth fund.