The “Die Hard” star, who quit acting earlier this year following being diagnosed with aphasia (a condition that affects language and speech), became the first Hollywood star to sell his rights to the technology company Deepcake, allowing the company to use his image and voice in… Films and Television.
The new documentary Tech To The Future has revealed that old film actors can now reappear on screen in new films.
The groundbreaking deal paves the way to bring late artists back to life, as seen in the return of actor Bruce Willis in an advertisement for a Russian phone, in which he appeared with engineers attaching his digital head to a human body.
In the same vein, Sandro Monetti, the director of the documentary, argued that evolution might change the approach of Hollywood forever, and that Deepcake aims to become the largest global talent agency, adding: “They are thinking more than just using this technology on (Instagram). ».
“(Deepcake) wants to get a big slice of the Hollywood money pie, and if they can get the rights to living and dead stars, they might,” Montini said. This development is turning the film industry upside down. It’s not a death knell for current stars, but a new opportunity for everyone. Actors today have the opportunity to share the screen with classic heroes like Cary Grant or Marilyn Monroe. This technology was available a little earlier, but we have seen Elvis Presley.”
For her part, Maria Schmer, CEO of Deepcake, confirmed that talks are underway with film studios to deal with the legacy of late film stars. She concluded, “We create digital twins for celebrities, and the actual production process does not require the physical presence of celebrities on stage. This means that comedians like Charlie Chaplin and Kevin Hart can now interact in one act.”
“Tribune Media Services”
