In recent days, Ubisoft has come back strong with successive announcements regarding the future of the Assassin’s Creed franchise during theUbisoft Reward. The group’s editorial vice-president spoke regarding the new direction taken by the group for its next projects.
Ubisoft wants to target and appeal to specific types of players more
This was stated by Fawzi Mesmar, Vice President of Editorial at Ubisoft, during a recent presentation. On its future projects, Ubisoft now wants to offer titles with a clear and distinct direction, games intended for specific players even if it means abandoning the “general public” aspect. The group no longer “wants one game to do it all”.
“We want to be ok to make a decision on a game and say to ourselves: ‘We are going in this direction, and we are going to commit, we are going to agree that it will make these type of players happy, but maybe be not everyone.’ And that’s okay. We think a more focused game is better for people who like this kind of game.
There are many different types of players who might enjoy Assassin’s Creed and we focus on each of them, rather than creating a game that is meant to cater to all potential Assassin’s Creed fans. So for people who want to go back to the roots, we’re making a game for them with Mirage and hopefully for others who didn’t get to enjoy this classic when it was released. We’re also creating a multiplayer experience, a mobile experience, a great RPG experience. There are so many different elements that we support. And it also exemplifies the editorial vision that we’ve set out, where we’re not making one game for everyone, but we’re making a game for you and focused, and we stick to the decisions made to do that.
Breadth is not what we aim for, rather depth of experience, to make sure every hour matters to our players and they feel it’s time well spent .”
These first statements are more than interesting and seem to correlate with the Assassin’s Creed games unveiled last week. Assassin’s Creed Mirage is rightly cited as an example of this new direction. The title scheduled for spring 2023 is described as a return to basics emphasizing infiltration, discretion and urban universes. In short, the elements that made the success of the franchise.
Finally taking into account the reviews of recent years with the return of innovative games?
Players who have enjoyed the RPG formula developed by Ubisoft in recent years should not be left out, especially with the project Assassin’s Creed : Codename Red supposed to be an action-RPG set during feudal Japan. Fawzi Mesmar finally offered a summary of this fairly clear new direction taken by Ubisoft, a direction centered on innovation and differentiation:
“We have innovation as a central pillar of all of our upcoming games, which might be anything from an original new art style to a relatively new approach to a genre or even new gameplay mechanics. So each Ubisoft project will look at these aspects and try to differentiate themselves, bring depth and provide higher quality standards, as well as offer players new ways to connect, interact and play. Express. »
Ubisoft seems to have taken into account the many criticisms raised by players regarding the latest licenses such as Assassin’s Creed, Ghost Recon or Riders Republic. The public has criticized Ubisoft a lot for trying to reach too large an audience and to follow trends, even if it means abandoning the originality and soul of their long-standing licenses. It remains to be seen what will actually happen.