Game News Ubisoft (Assassin’s Creed): we will have to get used to video games at 80 €
Published on 09/13/2022 at 12:04
A few weeks following the announcement of the PlayStation 5 price increase, it’s Ubisoft’s turn to announce the price increase of some of its games.
Summary
- A price increase to keep up with competitors?
- Publishers have already been there
A price increase to keep up with competitors?
Last week was full of big announcements for Ubisoft. To begin with, of course, there was the investment to the height of $300 million from Tencent in Guillemot Brothers : a subsidiary created by the Guillemot brothers, which is the majority shareholder of Ubisoft. In addition, there was also a UbiForward this weekend during which the French company devoted most of its time to its flagship Assassin’s Creed license: five games were presented there as well as a live-action series. A release date has been specified for Just Dance 2023, additional content with Rayman for Mario + Rabbids: Sparks of Hope was featured while new videos on the Skull and Bones have been broadcast.
Moreover, it is the latter that interests us and more precisely its price. Expected on PC and exclusive to new generation consoles, Skull & Bones has a sale price of €80. The publisher’s first at this amount for the next gen (PlayStation 5 and Xbox Series)… and probably not the last. In an interview given to Axiosit is Yves Guillemot who returns to the increase in the price of games:
Some games will be the same price as the competition. Some big AAAs will come out at $70.
However, a price of 70 dollars for a game across the Atlantic means a price of 80 euros for us. A sum that was already difficult to pass for the players in 2020.
Publishers have already been there
Indeed, this price increase has already been made by other publishers: this is for example already the case for Activision Blizzard, Take-Two or Gearbox. In 2020, it was also Sony who decided to increase the price of its exclusivity on the new generation console. An announcement made with the presentation of the price of the remake de Demon’s Souls, the first console exclusive, which had loosened the tongues of many players. Something often justified by the hours of entertainment provided by the games, as well as the increasingly colossal work invested by the developers. More recently, it’s still Sony who has raised prices but for the PlayStation 5 this time. In some markets, the console next-gen attach a 10% increase. An increase justified as follows:
We see high rates of inflation as well as unfavorable monetary trends, impacting the consumer and putting pressure on many industries (…) This is why SIE has made the difficult decision to increase the selling price of the PlayStation 5 in markets across Europe, the Middle East, Africa, Asia-Pacific, Latin America and Canada.
