Finally, I gave up on the launch of the iPhone 14

The biggest technology news in the past two days is undoubtedly Apple’s autumn conference, and the iPhone 14 has also become one of the hottest digital products this year in various social media discussions.

Let’s briefly review the iPhone 14 series. There are four models this time, namely the 6.1-inch iPhone 14, the 6.7-inch iPhone 14 Plus, the 6.1-inch iPhone 14 Pro and the 6.7-inch iPhone 14 Pro Max. After the two-year-old mini model, the Plus suffix is ​​back.

The iPhone 14 and iPhone 14 Plus are still equipped with the A15 chip, 60Hz notch screen, the wide-angle main camera sensor size has been slightly increased, the aperture has also increased, the front camera has added autofocus, and the memory has been upgraded to 6GB.

The iPhone 14 Pro and iPhone 14 Pro Max are equipped with the latest A16 chip, the Liu Haiping has become a pill screen, the peak brightness is higher, the screen display is supported, and the size of the wide-angle main camera sensor has been greatly increased, upgraded to 48 million pixels, ultra-wide-angle and telephoto have also improved.

Just looking at these upgrades, you can guess that many people will be unhappy with this iPhone iteration.

As we all know, buying new or not buying old seems to have become a theorem. New models often mean more powerful performance and more comprehensive configurations. Android flagships are iterated every year, and hardware such as processors, cameras, charging and screens will all have Not a small improvement.

But when it comes to the iPhone 14, this theorem is broken. When you compare the configuration between the iPhone 13 and the iPhone 14 with a magnifying glass, you will find that the changes in the suffix numbers are more sincere than the upgrade in this configuration.

It’s no wonder that Jobs’ daughter ran out to say that following Apple announced today, she upgraded from iPhone 13 to iPhone 14.

It is true that the A15 chip has been upgraded from a 4-core GPU to a 5-core GPU, but most people can’t use this performance difference. The increase in memory capacity can only be said to be the icing on the cake in front of the iPhone’s memory mechanism, while the sensor and The upgrade of the aperture can only be said to be better than nothing. The only interesting thing is satellite communication, but this function is not available in China, which is very embarrassing.

On the other hand, compared to the iPhone 14 Pro next door, the configuration of the iPhone 13 Pro can be said to be comprehensively enhanced. At least the hardware of the camera has given enough sincerity, which is basically equal to the mainstream Android flagship. The breath screen display and pill screen are also a big pain. At least when I take it out, others can know that I have changed to a new phone.

Some people may say that Apple is not planning to sell the iPhone 14?

Really, according to the information given by analyst Ming-Chi Kuo,The iPhone 14 Pro/Pro Max in China accounted for regarding 85% of the order allocation, and the iPhone 14 Plus accounted for the lowest order allocation at regarding 5%.In other words, only one or two of the ten iPhones sold in the future may be the iPhone 14 and iPhone 14 Plus.

In fact, what Apple has done the most in the past two years is actually to widen the gap between the standard version and the Pro version. I wonder if you still remember that the internal layout of the iPhone 12 and iPhone 12 Pro following disassembly is almost the same, only the However, a piece of plastic is plugged in where the telephoto and LiDAR sensors are.

The problem caused by this is that most people either buy the iPhone 12 or directly buy the iPhone 12 Pro Max. The iPhone 12 Pro sandwiched in the middle has become unpopular, and the average selling price of the iPhone 12 series has also begun to fall.

On the iPhone 13, this situation has changed. Some major upgrades of the Pro, such as the 120Hz screen, are not available in the standard version. If you want the latest features, you have to spend more money on the Pro. This strategy also makes the iPhone 13 Pro more expensive. It was out of stock at one point.

The iPhone 14 series is the embodiment of Apple’s further implementation of the segmentation strategy. Only the Pro can obtain the latest and strongest functions. The standard version can only be upgraded routinely, and it is enough to tinker with the previous generation.

Next year’s iPhone 15 series is likely to be the same, continuing the notch screen and the previous generation chip, plus the 120Hz LTPS screen, the sensor remains unchanged…

But don’t say it, everyone does eat this set,With this trick, Apple quietly completed the transition from the high-end market of 5,000 yuan to the high-end market of 7,000 yuan.

So having said so much, how to buy the iPhone 14 series this time?

If you are following the latest software and hardware and value various upgrades, then Xiao Z recommends that you do not hesitate to go directly to the iPhone 14 Pro. If you have additional needs for a large screen and long battery life, buy the iPhone 14 Pro Max;

If you happen to be using the iPhone 11 and previous models, you don’t have high requirements for photography, performance, and screen, and you have a limited budget, you can choose the iPhone 14. If you have additional needs for a large screen and long battery life, you can also consider the iPhone 14. Plus;

If you value actual needs and care more regarding cost performance, Xiao Z strongly recommends that you consider the iPhone 13 and iPhone 12, which are not outdated in 2022;

If you have a need for a small screen, grab the last chance to buy the iPhone 13 mini, which may be the last true small-screen flagship on the planet.

In fact, the iPhone 14 is still quite fragrant, at least it hasn’t gone up in price because of the exchange rate, isn’t it?

This article comes from WeChat public account “ZEALER”(ID:zealertech)Author: Xiao Z, 36氪 is authorized to publish.

This article is published with authorization and does not represent the position of 36Kr.

If reproduced, please indicate the source.Source: 36氪

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