Georges HobeikaA creative Lebanese fashion designer who entered the world of fashion influenced by his mother, who was a seamstress, so he loved her profession and followed it as a hobby. He obtained a degree in architecture, but the circumstances of the civil war prompted him to travel to Paris in order to secure a better future for himself and his family. His passion for fashion led him to study fashion design and train in several Parisian fashion houses, including Chanel. Designed for the royal families of Saudi Arabia, Qatar and Kuwait. He did not drown in the routine and was keen to make his collections fresh and modern.
its upbringing
BoyGeorges HobeikaIn Baskinta on February 8, 1962 in a large family of seven brothers. His mother was a seamstress and encouraged her children to help her with her own workshop. George loved his mother’s profession and used it as a hobby.
his study
FollowGeorges HobeikaHis studies are in civil engineering and majoring in architecture. During the civil war, he left Lebanon for Paris in order to secure a better future for himself and his family. He decided to learn fashion design and trained in several Parisian fashion houses, including Chanel.
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After returning from Paris, he openedGeorges HobeikaHe started his own workshop in 1995, and his mother decided to refer her clients to his workshop and work together to launch Maison Georges Hobeika.
The
first show
2001 residedGeorges HobeikaHis first show in Paris at the “K Hotel” and since then he regularly participates in the Paris fashion weeks of Haute couture. He opened his showroom in Paris in 2010 called Signature and GH, where he launched new designs for decoration, interior accessories and furnishings.
The man of the international beauty contests
DeafnessGeorges HobeikaMiss Lebanon Christina Sawaya’s dress, which she wore during her participation in the 2002 Miss International competition, where she won the title.
The nineteenth of December 2012 was a pivotal day in the life of the Lebanese designerGeorges HobeikaWhen Miss USA Olivia Combo was crowned Miss Universe, she was wearing a dress designed by him.
On the occasion of its 27th anniversary, the house of Lebanese fashion designer Georges Hobeika announced the appointment of Jad Georges Hobeika, 26, as the creative director of the house. He has earned this position following being involved in the creative process since 2019, including Birds of Paradise Fall Winter 2019-2020 collection. He will work side by side with his father and they will share responsibilities and strategies. Gad commented, “It is a great honor to be the Creative Director to contribute to the development of a fashion house full of dreams and creativity.”
Favorite place: home with his family.
The most beautiful memory: the birth of his two sons Gad and Mark.
The most beautiful woman: his wife.
– His favorite colour: Black.
Corona period
The Corona pandemic pushed the designerGeorges HobeikaTo focus more on the community, he worked in new ways to explore patterns within the community. Quarantine did not change the work routine for Georges Hobeika, he just had to adapt to doing it from home and allow him to spend more time with his family.
Fashion in the Middle East
The designer isGeorges HobeikaFashion is constantly evolving, especially in the Middle East, and this is what sales reveal. He added that the loyalty of customers is transmitted from generation to generation, which leads to progress and prosperity.
source of inspiration
Designer inspirationGeorges HobeikaIt derives from nature and from the forms it provides, and it is sufficient to observe women in order to highlight their elegance.
Ready-made
The designer revealsGeorges HobeikaCustomers for ready-made garments are from the Middle East, the United States, Russia and the United Kingdom, and the percentage of sales in Europe has seen a significant progress.