Nokia launches Circular, a subscription to encourage you to keep your phone longer

The Finnish brand is launching an ambitious new subscription service. It accompanies this launch of three new smartphones, including the Nokia G60 and X30.

Nokia G60 shown with Circular, Nokia’s new subscription service. Source: Nokia

Many of you no doubt have a subscription with a service the SVoD. After the Netflix or Amazon Prime subscription, imagine a world where you would subscribe to a brand to be able to use your smartphone? This is the rather original idea proposed by Nokia and it is called Circular. For the occasion, the brand unveils three new smartphones and a tablet brought to join this service.

After a sweltering summer, climate concerns are more than ever at the heart of the news. Nokia intends to anchor Circular in an ecological approach. If the Finnish firm has not yet specified the exact contours of the service, remember that with an addition of between 12 euros per month or 30 euros per month, you will be able to enjoy a phone from the brand of a quality more or less depending on the price paid.

Leasing with points system

Nokia specifies that it is indeed a leasing, a lease with optional purchase, but the idea behind it is a bit different. Because with Circular, the longer you keep the phone, the more points you will earn called seeds (seeds in English). If we quite logically expect a reduction in exchange for these points, Nokia talks more regarding the possibility of exchanging these seeds once morest an investment in the field of ecology. Again, this will have to be clarified along the way.

Of course, Nokia doesn’t just charge you for a phone in instalments. Because the day you decide to exchange your smartphone for a more recent model, you have the assurance that it will be reused effectively. Either it will be recycled by a Nokia partner or it will be donated to ‘charity’, that’s all. “Many brands offer a program that aims to buy back their phones from users. But then, it is resold on the market. There, we guarantee its recycling or donation »says Adam Ferguson, global head of proposition, partner and product marketing at HMD Global.

To accompany the launch of this service, which will begin first in Germany and the United Kingdom, Nokia is directly integrating three new models into this service, with the most expensive to the least expensive, the Nokia X30, G60 and C31. It will of course always be possible to buy them in stores.

Thanks to a partnership with Ecologi, the purchase of a Nokia X30 allows the planting of a tree, explains the brand. Remember that this practice only aims to compensate for the ecological impact of a company’s activity and not to reduce its footprint.

Here are the technical data sheets of the Nokia G60 and X30:

Nokia X30

  • OS: Android 12, 3 updates
  • CPU : Snapdragon 695 5G
  • Memory and storage: 6/128GB or 8/128GB
  • The microSD card slot supports up to 1TB.
  • Display: Oled, 6.43 inches
  • Camera and flash: 50 megapixels with OIS.
  • Connectivité : 802.11 a/b/g/n/ac/ax-ready (2,4/5G dual band) | Bluetooth 5.1 | GPS/AGPS/GLONASS/BDS/Galileo
  • Recharge : charge 33 W
  • Battery: not communicated
  • Price: from 499 euros.

Nokia G60

  • OS: Android 12, 3 updates
  • CPU : Snapdragon 695 5G
  • Memory and storage: 4/64GB, 4/128GB, 6/128GB (UFS 2.2)
  • The microSD card slot supports up to 1TB.
  • Display: LCD, 6.58 inch FHD+ 20:9 120Hz Refresh Rate, Corning Gorilla Glass 5
  • Camera and flash: 50 megapixel AF Main 0.64um (1.28µm 4-in-1) (f/1.8, 1/2.67”) + 5 megapixel UW (f/2.0, 1/5”) + 2 megapixel Depth (f/2.4, 1/5”), LED flash | Front camera: 8 megapixel 0.64µm (1.28 µm 4-in-1) (f/2.0, 1/4”)
  • Connectivité : 802,11 a/b/g/n/ac/ax-ready (2,4/5G dual band) | Bluetooth 5.1 | GPS/AGPS/GLONASS/BDS/Galileo
  • Recharge : Support de charge rapide 20W (QC2.0 and PD3.0)
  • Battery: 4500mAh
  • I/O : USB Type-C (USB 2.0) OTG, 3,5 mm audio jack
  • Dimensions : 165,99 x 75.93 x 8,61 mm | Poids 190g
  • Price: from 359.90 euros.

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