The “Industry Fair Shopping Festival”, which was held for the first time last year, will continue to be held this year amid the epidemic. The event was held at AsiaWorld-Expo from September 9th to 12th, during the Mid-Autumn Festival to provide citizens with a shopping and entertainment experience. There are regarding 350 booths at the shopping festival this year, offering a large number of discounted products at less than 10% off. Some exhibitors expect the business volume to increase by 20 to 30%, but at the same time they are worried that the public is afraid of the quarantine facility located in the Expo and will not dare to enter the venue.
“2022 Industrial Fair Shopping Festival” has 6 major exhibition areas, including “snack food area”, “health and wellness area”, “smart electronic products”, etc.; there is also a theme area, including “88th anniversary nostalgic exhibition area of the Manufacturers Association” to showcase manufacturers Precious historical pictures and representative nostalgic industrial products of the Society. The Chairman of the Manufacturers’ Association, Mr. Shi Lide, pointed out that the event is different from the “Industry Fair” held in Victoria Park. The “Industry Fair Shopping Festival” is a platform for exhibitors to contact new customers, especially consumers in the New Territories.
Add an electronic product area for consumer coupons
Last year, the trade volume of the Industry Fair Shopping Festival reached 60 million yuan, and the number of visitors was 50,000. Since this year’s exhibition is one day longer than the previous one, he hopes that this year’s traffic flow will break the previous year’s, and the business volume will reach 80 million. In addition, although consumer coupons have been distributed for a period of time, some citizens have reported to him that they will reserve consumer coupons for consumption, and many citizens use consumer coupons to buy home appliances, so this year, an electronic product exhibition area has been added to the venue.
As for the recent increase in the number of confirmed diagnoses, Shi Lide is not worried regarding affecting the flow of people and business, because it is the Mid-Autumn Festival and the citizens have not traveled for a long time, which has accumulated a certain purchasing power. He said that epidemic prevention measures will be taken, and there will be no tasting food in the venue. In order to reduce contact, exhibitors are encouraged to use electronic payment to collect payments as much as possible, hoping that the exhibition will not be cut in half due to the sudden tightening of social distancing measures.
Worry regarding the proximity of isolation facilities hindering the flow of people entering the venue
One of the exhibitors, Ms. Fan, the person in charge of the pig hand specialty store, expects that the business volume will reach six figures, which is 20 to 30% higher than the previous session. However, the epidemic has heated up recently, and I am worried that business will be affected. At the same time, I believe that the park has isolation facilities, which makes citizens afraid to enter, and the distance of the park may affect the flow of people.
In addition, the person in charge of the no-cook soup bag distributor who participated in the exhibition for the first time said that this is a new attempt, and the business volume is expected to be 150,000 yuan; the epidemic may reduce the flow, but the products will be sold online and in shopping malls at the same time. big impact.
