Making important decisions is difficult, especially if they turn life upside down. Amazon CEO Jeff Bezos found himself in this situation before he founded the largest online retailer.
In 1994, Jeff Bezos was vice president of hedge fund DE Shaw & Co and was thinking regarding launching a startup selling books online. He decided to leave the company, informing his superiors. However, the manager suggested that he think it over once more for 48 hours before giving a final answer.
To make a decision, Bezos applied a “regret minimization system,” like himself. named method. He imagined himself at 80 and thought regarding what he would regret at that age.
“I knew that when I was 80 years old, I would not regret that I tried [реализовать идею]Bezos says. — I knew that if I failed, I would not regret it. But I will constantly regret that I never tried.
Bezos notes that thinking regarding the situation in this way made it easy to make a decision.
This system – or, as it calls American Inc., The Golden Question is useful when you’re trying to manage your emotions, toss out everything you don’t need, and make a difficult decision. The Golden Question uses the five-question-in-one method.
How will I feel regarding this through:
- day;
- a week;
- month;
- year;
- 5, 15 or 20 years old.
This approach forces the brain to connect not only the emotional, but also the rational component.
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Jeff Bezos uses in the work is not only the “golden question”, but also the rule of awkward silence. It is also popular with Tesla CEO Elon Musk and Apple CEO Tim Cook.
