Consumers are flocking to large marts to buy half-price chicken even in the Incheon area due to soaring prices.
Consumers, feeling the burden of rising prices, began to look for products that were even a little cheaper.
At 1:40 pm on the 20th, in front of the Deli store of Homeplus Yeonsu branch in Yeonsu-gu, Incheon, there was a long line of consumers to buy 20 ‘Dangdang Chicken’, which is sold only at 2 pm.
In the half-price chicken craze, which is a hot topic every day, consumers of various ages, from young people to middle-aged people, have visited the mart for regarding an hour to purchase half-price chicken.
Dang Dang Chicken is a fried chicken that Homeplus started selling at 6,990 won per head since last June.
In particular, as there is limited to one per person, consumers who want to buy several dogs pretend to be not in a party and wait separately.
There were already more than 20 people in line before the sale time, so consumers who were one step late had to turn their steps in regret.
Kim Mo (Dongchun-dong), a man in his 30s who had been waiting for an hour and a half, said, “I wanted to eat chicken, but I mightn’t buy it because my pockets were burdened with interest rates and prices rising. I found it and bought it.”
Choi Mo (Female, Yeonsu-dong) in her 50s said, “There are only three men in the house, so we eat one per person. I came here because the mart said they were selling it cheaply, but since it was one per person, I noticed that I was buying three at a time, so we each lined up to buy it,” he said.
This situation is markedly different from the situation in which Lotte Mart’s ‘Tongkeun Chicken’, released 12 years ago, stopped selling following a week due to controversy over the infringement of alley commercial rights.
Experts analyzed that consumers who are afraid of eating out and shopping due to high prices have chosen products at a lower price.
According to the ‘July Consumer Price Trend’ released by the National Statistical Office, the price of chicken rose 11.4% from the same period last year.
Lee Eun-hee, a professor of consumerism at Inha University, said, “The price difference between the price of chicken at a supermarket and the price of franchise chicken is too large.
In addition, Professor Lee advised, “Hypermarkets should not stop temporarily due to events to attract customers like bait products, but should continue to provide good products at low prices for consumers in the era of high prices.”
By Yoon Yoo-jung
