The Municipality of Morges draws a very satisfactory assessment of the Morges Passport. The operation carried out from January to April 2022 gave more visibility to local businesses.
Book of vouchers to support the local economy.
© City of Morges
In its desire to support the local economy, the City of Morges offered all Morges households a booklet of vouchers called “Morges Passport”, to be redeemed at 73 participating businesses. This action was held in collaboration with the Coordination of Economy and Trade (COOR). The validity of the vouchers extended from January to the end of April 2022.
Following this action, the City conducted a consultation with participating businesses. About thirty of them responded. This non-representative sample indicates that it received a total of around 800 vouchers, for a value of around CHF 12,000.
High visibility
If it is difficult to quantify the effect on turnover, the Municipality retains that more than three quarters (76%) of traders who responded to the consultation wish to repeat the experience. Indeed, most businesses have appreciated the high visibility offered by the Morges Passport.
The Municipality of Morges wishes to repeat this action in 2023, taking into account the feedback from participants in the 2022 edition.
