Toyota’s problem with this model with more than 40 years of commercial life

The Toyota Land Cruiser from Serie 70 It is one of the longest-running models of the Japanese firm. It has been manufactured since 1984, the year in which it was put on sale for the first time. But despite being on the market for almost 40 years, its demand is still abundant. So much so that Toyota has had to close the order book in one of the markets where it is most successful.

The Land Cruiser from Serie 70 that is sold today is the same that has been manufactured for almost four decades. And although it has undergone some modifications, it would not be the model that needs the most microchips, so the lack of semiconductors should not be a problem for this model.

Toyota Land Cruiser Serie 70
Toyota Land Cruiser Serie 70

However, the volume of orders has been so great in Australia, where in recent years it has run out of competitors, that Toyota had to stop them. So many were piling up that the manufacturer feared these would go beyond the 40th anniversary. That is, beyond 2024. And that is why from the Toyota division in Australia they have announced that they will not accept more orders until they can serve all those that have been accumulated to date.

Toyota halts 70 Series Land Cruiser orders

The Toyota Land Cruiser It is one of the best-selling models in Australia. In 2021 they enrolled 47,932 units, 21.299 of which were from the Serie 300while others 13.981 units they were from the Serie 70. A high demand that has remained in 2022which has led the brand to curb orders.

“Strong demand and supply issues affecting the entire industry mean we can’t fill orders any faster,” said Sean Hanley, vice president of sales, marketing and franchisees at Toyota in Australia. “Consequently, we have decided to pause new orders from customers of the Land Cruiser Serie 70“, Add.

Toyota Land Cruiser Serie 70
Toyota Land Cruiser Serie 70

It must be said that the Land Cruiser Serie 70 it is available in various versions in Australia. is the version Workmate with five-door body, the Troop Carrierwith the roof raised and without side doors, the Single Caba single cab pick-up or the Double Cabwith long chassis and full cabin.

It should be noted that in other markets where it is available, the Land Cruiser Serie 70 still for sale. It is the case of South Africa the of Guatemalawhere he is also a successful model.

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