In the past 2-3 years, many businesses have been hit by the storm of Covid-19 spread. Many people can’t fight and wave goodbye. As for whoever is able to fight, they try to adjust to survive. Until today, we have begun to see signs of recovery in many areas. Business from the poison of Covid, one of them is archyde news media business that began to have more and more money flowing back in especially in July This year, what will the information be?
by the latest company Nielsen Thailand disclosed to Value of spending for the month of July 2022 In the past, it was found that ad spending has grown significantly. Especially in the media related to opening the country and moving back to normal life. makeFTotal spending in July 2022 was at 10,076 million baht, an increase of 14% compared to July 2021.
archyde news money ‘Cinema’ grows the most, rising 1,510% to open the city
archyde news media with the highest growth in value in July 2022 are: Media in the cinema (Cinema) reflecting the return to normal life with a part of covids, valued at 612 million baht, an increase of 1,510% compared to 38 million baht in July 2021, as well as Out-of-home media and mass transit media) 52% growth at 1,216 million baht andMedia in shopping malls (Indoor) 42% growth at 81 million baht
whileOverview of spending for the first 7 months of the year (Jan.-Jul. 2022) valued at 68,462 million baht, an increase of 9% from the same period last year. TV is still the media with the highest proportion of spending at 54% with a value of 37,061 million baht, followed by Internet media at 15,773 million baht, growing 13%, and out-of-home media and mass transit media worth 7,350 million baht. grow 28%
The top 10 brands with the most spend in the first 7 months of this year It is worth noting that the online shopping platform collapses the budget for 3 top ten brands, namely 29 Shopping of Mono TV. Grammy and Lazada GMO Shopping
UNILEVER spends the most on money but decreased from last year
The top 10 brands with the most money were companies. UNILEVER THAI TRADING CO., LTD., worth 2,150 million baht Decreased 31% from the same period last year, NESTLE (THAI) CO., LTD., valued at 1,678 million baht, decreased by 4% from the same period last year, and PROCTER & GAMBLE.
(THAILAND) worth 1,304 million baht, a decrease of 5% from the same period last year.
The rest of the list consists of Mass Marketing Company, which helps market products that are familiar to familiar faces like Thai toothpaste. White Hair Cover Shampoo OK Herbal Happy Foundation Powder Chula Herb Cream and Asepso soaps, etc., 29 Shopping of Mono TV, Coca-Cola drinks, Isuzu, GMO Shopping, Toyota and Lazada.
