Ms. Anakawee Churat, Senior Executive Vice President Central Marketing Charoen Pokphand Foods Public Company Limited or CPF, a food manufacturer and distributor, ‘CP’ brand reinforces its leadership in food that dominates consumers’ hearts from survey results with the No.1 Brand Thailand Marketeer 2021-2022 award in 2 categories: Frozen Food, all frozen food products and chilled food, ready-to-eat microwave food products. The hero product is “CP Sausage” that has won the hearts of consumers for 2 consecutive years.
For the No.1 Brand Thailand award in the category of Frozen Food and Chilled Food, which is considered an achievement. that can occupy the position for the 2nd year
After the first year of receiving the award, the company surveyed the data and found that “CP Sausage” is a hero product that is loved by consumers in the Chilled Food category. Currently, consumers regularly eat CP sausages for breakfast. Because besides the delicious taste is unique It is also convenient and fast, suitable for people of working age as well.
The company continues to develop food products. still focus on research and development according to the needs of consumers and strives to create new innovations that respond to their needs. Recently, the campaign “CP Sausage Eat Well Every Morning, Ready Every Morning” has been launched to encourage consumers to think of “CP Sausage” as a good breakfast. Prepare before work or activities fully. Latest new product launches. Diced bologna, ready to cook, convenient for stir-frying-frying-yum. or can be used as a food topping giving consumers convenience, fun and excitement in cooking Responding to consumers who love to cook at home, the CP brand continues to strive to maintain the quality standards of sausage products. By selecting the best raw materials, clean, safe, through the production process that meets world-class standards.
The Frozen Food category continues to develop a variety of products. ready to eat Meet the needs of consumers who live in a hurry today with the brand “CP WOK”. With a special design WOK BOX package that is environmentally friendly, including 3 menus, including Red Roasted Pork Noodles, Kua Gai Noodles, available at 7-11 branches all over Thailand. and red pork fried rice at Lotus’s coming soon
CPF will never stop developing along with creating good things. new products to meet the needs and preferences of consumers to match the lifestyle that meets the needs of consumers to stand as one to dominate the hearts of consumers