Asmaa Mandour
Meta is testing a new live-streaming platform for influencers calledSuperIt allows hosting live broadcasts, earning revenue and interacting with users.
The company is said to have paid influencers between $200 and $3,000 to use the platform for 30 minutes. The platform went into development in late 2020 and is currently being built by the new product trial team at Meta, and is currently being tested with a small group of creators.
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Report indicated Business Insider Meta has recently reached out to several creators, asking them to try out the new project, and the platform, which appears to have similar technologies to Twitch, is currently being tested with less than 100 creators.
The platform is currently working on a phased system, with viewers paying to access features included in the broadcast, and a Meta spokesperson said: “For now, it’s only available on the web. , which might be part of the Meta range of products.
Early meta testing of the new Super platform comes as the company recently announced that Facebook will be shutting down its direct shopping feature on October 1 to shift its focus to Reels.
Live video shopping has been publicly available on Facebook two years ago, following a series of small trials and beta tests, and might have been a huge source of income for Facebook, thanks to the selling fees applied upon collection.
However, early testing of the Super platform shows that Meta believes there is a market for a live streaming platform for influencers and creators, but it is still in the early testing phase of the platform, and will likely adjust it according to user feedback.