Brain Dead and Reebok present the result of another collaboration: The Reebok x Brain Dead Club C.
After the Pump Court, the Beatnik, the Classic Leather and the Zinetica II models, this is the 4th collab of the two brands. The Club C is a Reebok classic that became popular on the tennis court in the 1980s.
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According to the Reebok archive, the shoe was designed under the direction of Paul Brown in 1985 and was originally “intended for the club player,
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who needs a durable performance tennis shoe”.
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Thousands of copies were pre-ordered before the shoe even launched.
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Today, it’s still one of Reebok’s most popular and revived styles.
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The Brain Dead team has edited the classic theme to fit into the “Brain Dead ecosystem”.
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They’ve redesigned the silhouette with a playful texture, the shoes have a hairy suede upper with special neon effects and Brain Dead fuzzy laces.
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This makes the simple design so soft and imperfect that it feels alive.
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Inspired by nature, the followinglife and everything else out there.
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The global release is on August 12th. Keep ours too Sneaker release calendar in the eye.
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Fotos via Brain Dead
