145 items including Kewpie baby food price increase from November | NHK

Kewpie, a major food manufacturer, has decided to raise the price of 145 items, including baby food and nursing care food, from November this year due to soaring raw material prices.

According to the announcement, Kewpie will raise the price of 145 items, which are most of the products for home baby food, infant food, and nursing care food, from November 1st shipment.

The range of price increases is approximately 2% to 15% of the reference retail price.

As for the reason, the company said that in addition to the soaring prices of raw materials such as beef and salmon, the cost of materials and energy continued to rise, and it became difficult to absorb the increase through corporate efforts alone.

According to the company, baby food has been sold for more than 60 years since 1960, and nursing care food for more than 20 years since 1998, but this is the first time that the same product will raise the price in this field. .

In food for children, Megmilk Snow Brand, a major dairy manufacturer, and its group companies have decided to raise the price of powdered milk from delivery in October this year, and the wave of price increases is spreading to households of the child-rearing generation. .

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