NEW YORK, March 17 /PRNewswire/ — *Click here for images
Paramount Global (NASDAQ: PARA, PARAA) today announced that Pamela Kaufman, Paramount’s President of Global Consumer Products and Experiences, has been appointed President and CEO of International Markets, Global Consumer Products & Experiences, effective immediately. This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount’s ongoing strategy to globalize its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.
In her expanded role, Kaufman will be responsible for driving the continued growth of Paramount’s international business and ensuring the strength of the company’s international operations across six continents, including the company’s broadcast and cable networks, streaming and studios, and commercial capabilities . She will work closely with Paramount’s international leadership team and the global content and streaming organization, including overseeing the continued international launch of Paramount+ and Pluto TV. Kaufman will retain her current responsibilities as head of the multi-billion dollar global consumer products and experiences organization.
“Pam has been the strategic force behind the growth and expansion of some of the entertainment industry’s most iconic global franchises and properties,” said Bakish. “She is a proven and trusted visionary leader who has transformed our consumer products company by driving innovation and as a… Pam is uniquely qualified to lead our international business as we grow and diversify our global footprint and accelerate Paramount’s transformation to a truly global approach
Bakish added, “I would like to express my gratitude to Raffaele Annecchino for the critical role he played in building Paramount’s international business and expanding our global footprint. I am grateful for the dedication he has shown during his 25 years at Paramount and wish him well in the future.”
“I’m honored to assume this role at such a pivotal time for Paramount’s international business,” said Kaufman. “I know firsthand the global strength of our brand portfolio and look forward to working with Bob and the incredible international team when We continue to pursue our global growth strategy, invest in key partnerships, advance our push into mobile and digital platforms in new markets and operate as one global team.”
In November 2021, Kaufman assumed the role of President of Global Consumer Products and Experiences at Paramount, where she oversees global product and business development, marketing, franchise planning, creative strategy, retail distribution and consumer understanding for all brands in the portfolio. In less than a year, Kaufman has led the transformation of the consumer business and unified the organization, putting the full power of the Paramount ecosystem behind its most valuable intellectual property. Her commitment to transformation, innovation and brand building has resulted in some of the most groundbreaking partnerships in the company’s history, including groundbreaking co-branding collaborations with the biggest names in social media. Kaufman was also responsible for Viacom’s first direct-to-consumer e-commerce site in 2019 – The SpongeBob Shop – and has since led its expansion into other online direct-to-consumer stores for merchandise associated with various top CBS and Showtime programs, including similar standalone initiatives for brands such as Star Trek, South Park and MTV.
Before being named President of Global Consumer Products and Experiences, Kaufman served as President of Consumer Products & Chief Marketing Officer for Nickelodeon, where she was responsible for building some of Nickelodeon’s most memorable franchises from PAW Patrol to SpongeBob SquarePants and through them led important tentpole campaigns and milestone celebrations.
Before joining Nickelodeon in 1997, Kaufman held positions at Turner International, Equity Marketing and Gray archyde news. She received her Bachelor of Arts in Public Communication from the American University in Washington DC and received an honorary doctorate from the American University of Humane Letters in 2019. A committed advocate for gender equality and diversity and inclusion, Kaufman serves on the boards of directors of the Rock and Roll Hall of Fame Foundation, Bottomless Closet, a nonprofit that prepares women for success in the workplace, and the Pace Women’s Justice Center.
Information regarding Paramount
Paramount Global (NASDAQ: PARA; PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount’s portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others, which are distinguished by iconic studios, networks and streaming services. Paramount has the largest portion of US television audiences and one of the industry’s most significant and extensive libraries of television and film titles. The company not only offers innovative streaming services and digital video products, but also powerful solutions for production, distribution and .
For more information regarding Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
TO GO
Logo – https://mma.prnewswire.com/media/1747626/Paramount_Logo.jpg
