A video clip on Tik Tok shows a person buying a bottle of water from a vending machine in Japan, and unlike traditional water, this water does not flow as expected, but rather comes out in the form of a gel or gel, and it can be drunk directly from the bottle, eat it with a spoon, or put it with fruit and enjoy Its a refreshing drink.
With the exception of this TikTok video, there isn’t much information regarding hydrogel online, at least outside of Japan. Apparently, water jelly is one of the most popular drinks in Japan now. According to a press release for The Times, it was launched last year and ended up being a huge hit in the summer, selling 2.8 times more than expected by the producer, a company called
JR East Cross Station Water Business
Despite its transparent color and misleading name that makes it sound like just water in the form of a jelly, it is actually a flavored product, and contains 55 calories per 100ml, which is surprisingly high, considering that 100ml of Coca-Cola contains 37.5 Calories only.
Although some commentators on TikTok have argued that water gel is suitable for older adults and people with swallowing difficulties because it slows down the flow rate, market data shows that the product is more popular with consumers aged 30 to 50.
After last year’s successful launch, the company has already increased production to keep up with demand, and has also introduced a larger 515-gram bottle. Water jelly is currently only available in Japan, according to Odity Central.
