Pizzas: when the Buitoni affair weighs down sales

On one of the windows of the frozen section, the poster “Recall of Buitoni product, carrier of the E.coli bacterium” is still present, this Friday, July 29 morning. Inevitably, this does not make you want to linger over the pizzas. Frozen pizza sales have fallen 34% since March. This is the latest consequence of a health scandal that has lasted four months.

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