Instagram is trying to develop the video feature (Getty) (Avishek Das/Getty)
Continue to apply photos and clipsInstagramModifying its interface, in order to more closely resemble its main competitor, the short clips app tik tokwhich annoys users who have started to raise their voices to express their annoyance with these changes.
And a user called Tati Brewing posted a short video complaining that she was seeing posts she didn’t want from people she didn’t know. The young woman suggested the return of the old timeline, which runs in reverse chronological order, and is filled with pictures, not videos. It is a campaign joined by tens of thousands, including celebrities.
Signature campaign to restore the old timeline
The user posted a link to a petition calling for the restoration of the old timeline, emphasizing that “there is no need to overcomplicate things, we just want to see what our friends post, the beauty of Instagram was that it was instant. Back in the early years of the app, we were all living The moment, we see our best moments in real time.”
The petition called on the “Instagram” administration to stop imitating “Tik Tok” and return the application to a time when the focus was on images.
The petition is a growing success, as to this writing, it has amassed more than 145,000 websites, and celebrities from top Instagram influencers have signed up for the campaign.
What has changed on Instagram?
In its latest update, Instagram is increasingly focusing more on video content, and less on photos. Notable changes include app dimensions that now extend to the edge of the screen.
Users also commented that the timeline has become full of ads, and has become more like Tik Tok, the main competitor to Instagram.
All of these changes go back to what Instagram CEO Adam Mosseri said in a video last week: “It’s no secret that we’re trying to improve Instagram’s performance through video.”
“Tik Tok” is the main competitor to “Instagram”, and the Chinese application focuses on video, and it has at least one billion users around the world. In an attempt to counter its rival, Instagram launched Rails, the feature of short clips similar to “Tik Tok”, in August 2020.
Instagram has put a lot of effort into promoting Rails, including tweaking the algorithm to favor it.
Celebrities are joining the campaign
“We want Instagram to be simple and easy to use, so all the videos that are going to be successful on Instagram are going to be Rails,” Mosseri says.
But a percentage of Instagram users do not support the vision of the management of the application, as evidenced by the petition being signed, and the campaign that the celebrities joined.
and share Kylie JennerThe businesswoman and the third most followed Instagram user in the campaign expressed her frustration with the changes in Instagram. Jenner retweeted a post, launching the campaign for her 360 million followers to see, and asked them to join the campaign.
In turn, Jenner’s half-sister, Kim Kardashian, posted a post that said, “Stop trying to imitate Tik Tok, I just want to see cute pictures of my friends,” in front of her 326 million followers.
And it’s not the first time Jenner has used her accounts to express her frustration with a social media platform. In 2018, Jenner criticized Snapchat’s design change, Then the company lost 1.3 billion dollars of its value in the stock market.
