National online retail sales in the first half of the year increased by 3.1% year-on-year


Original title: National online retail sales in the first half of the year increased by 3.1% year-on-year

Source: Economic Information Daily

On July 21, Ministry of Commerce spokesperson Shu Jueting introduced at a regular press conference that in the first half of the year, my country’s online retail market stabilized and rebounded, showing a good recovery trend. According to data from the National Bureau of Statistics, in the first half of the year, the national online retail sales reached 6.3 trillion yuan, a year-on-year increase of 3.1%; of which, the online retail sales of physical goods were 5.45 trillion yuan, an increase of 5.6%, accounting for 25.9% of the total retail sales of consumer goods, a relatively low percentage. The same period last year increased by 2.2 percentage points.

Shu Jueting further introduced that according to business big data monitoring, the national online retail market in the first half of the year also showed many characteristics.

Specifically, the sales of basic living and upgraded commodities grew faster. In the first half of the year, the sales of online retail of grain, oil and food increased by 21.9% year-on-year; the sales of camping canopies, portable tables, chairs and beds, and ski equipment increased by 331.8%, 123.1% and 72.7% respectively; the sales of energy-saving central air conditioners, energy-saving refrigerators, and energy-saving water heaters Growth of 124.0%, 33.8% and 27.2%.

The growth rate of the central and northeastern regions continued to lead the country. In the first half of the year, online retail sales in the central and northeastern regions increased by 8.1% and 4.7% year-on-year, respectively, 5 and 1.6 percentage points higher than the national growth rate, respectively. Online retail sales in the western and eastern regions increased by 4.5% and 2.9% year-on-year, respectively.

Online service consumption is gradually picking up. In the first half of the year, online catering sales increased by 2.6% year-on-year, of which in-store catering and takeaway sales increased by 14.2% and 0.8% year-on-year, respectively.

The rural online retail market continued to recover. In the first half of the year, the national rural online retail sales were 975.93 billion yuan, a year-on-year increase of 2.5%; of which, the rural online retail sales of physical goods were 890.44 billion yuan, an increase of 3.6%.Nationalagricultural productsOnline retail sales reached 250.67 billion yuan, a year-on-year increase of 11.2%.

New business forms and new models of e-commerce remain active. In the first half of the year, the cumulative number of live broadcasts on e-commerce platforms monitored by business big data exceeded 60 million, the cumulative number of viewers exceeded 517 billion, and the number of live broadcast products exceeded 47.5 million.

Massive information, accurate interpretation, all in Sina Finance APP

Responsible editor: Wang Meng

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