James Cameron’s Lightstorm Entertainment Signs Exclusive Film Technology Partnership with Pixelworks
Burbank, Calif., July 19, 2022 – Pixelworks (NASDAQ: PXLW), developer of the award-winning TrueCut Motion™ platform, today announced that Lightstorm Entertainment is collaborating across the board on multiple films.
“We are actively preparing for the return of ‘Avatar’ and ‘Titanic’ to the big screen, and the remastered version will be presented in a better form of cinematic art in every way.” James Cameron said: “Both films are It will be remastered in 4K quality with high dynamic range visuals and ‘cinematic high frame rate’ via Pixelworks’ TrueCut Motion platform.”
TrueCut Motion “Cinematic High Frame Rate” fills the gap in the field of film technology, providing filmmakers with a visual dynamic adjustment solution. While film quality has continued to improve significantly, such as higher resolution, higher dynamic range, and richer colors, the sense of motion in film has remained stagnant for nearly a hundred years. Not only is TrueCut Motion technology the industry’s first to provide shot-by-shot motion look and feel adjustments for films at different source frame rates, the TrueCut Motion platform also ensures that these creative adjustments are consistent from the cinema screen to the home screen.
“The remastered Avatar and Titanic will bring audiences an even better theatrical experience,” said Richard Miller, TrueCut Division at Pixelworks. Working together to advance these innovations. We are confident that the combined application of TrueCut Motion technology will bring a wider creative space to the film industry.”
Pixelworks Company Profile
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technologies that deliver a highly realistic visual experience and exceptional picture quality on all screens, from theaters to smartphones. The company has more than 20 years of history delivering image processing innovations to leading providers of consumer electronics, professional displays and video streaming services. For more information, please visit the company’s official website.
Note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks Corporation. TrueCut is a trademark of Pixelworks, Inc.