Chicken franchises raise prices one following another
Consumers posted images of boycott
Industry and logistics disruption cited as the cause of price hike
While chicken franchises have recently announced price increases one following another, there is a movement to boycott chicken mainly in chicken-related communities.
On the 18th, news regarding ‘Chicken Gallery’ was reported to various online communities.
Chicken Gallery is a chicken-related community within DC Inside, and users have been active as news of price increases in the chicken industry have been reported several times this year.
The Chicken Gallery parodied posters from the 2019 boycott of Japanese products and released an image of the chicken boycott.
In ‘NO’, a picture of chicken instead of the Japanese flag, ‘I don’t order’ and ‘I don’t eat’ instead of ‘I don’t go’ and ‘I don’t buy’ are added to shout ‘boycott franchise chicken’.
He added, “The consumer has the right to choose in the age of 30,000 won in chicken prices 12 years following losing a chicken breast.”
Tongken Chicken was a chicken sold at 5,000 won at Lotte Mart, which was very popular among consumers as a ‘cost-effective chicken’, but it was a product that caused social controversy and disappeared following receiving a request to refrain from discounts from the Korea Franchise Industry Association. .
Meanwhile, since the end of last year, major chicken franchises have raised the price of chicken from 1,000 won to 2,000 won.
Industry insiders cited the logistics disruption caused by the coronavirus, the increase in the minimum wage, and the surge in international grain and food prices as the reasons for the price increase.
In particular, starting this month, consumers are raising their voices of dissatisfaction as news of Goobne Chicken’s third price increase this year, KFC’s Zinger Burger (chicken burger) price increase, and delivery cost increase at some affiliated stores in Kyochon have been reported.
Kim Hyun-deok, reporter at Hankyung.com khd9987@hankyung.com
