According to latest estimates, the demand for the iPhone 14 will be particularly large. Suppliers need to prepare for this.
The marketing ofiPhone 13 completely exceeded Apple’s expectations. Mainly thanks to the iPhone 13 Pro and Pro Max which have managed to convince users. A ProMotion screen (120Hz) as well as a better autonomy were the assets to persuade millions of users.
Towards a crowd success
For the 14 range, Apple has decided to focus on two screen sizes: 6.1 and 6.7 inches. Exit the mini model.
With this new approach, Apple expects strong demand from consumers who will finally have access to a 6.7-inch display without needing to invest in the much more expensive Pro Max model.
Apple would have sent a press release to its suppliers to warn them and invite them to follow a production rhythm as intense as possible! Message received by service providers, because the first iPhone 14s left the factory.
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