Honors CEO says: I think camera collaboration in the smartphone world is bullshit.

Many other manufacturers are working with large camera manufacturers. Most recently, Xiaomi has recognized its collaboration with the German Leica.

There is also the OnePlus running with the Swedish Hasselblad, and Huawei has also worked with Leica for years. However, as the CEO of Honor recently said, I find it very difficult to see that Honor will work with any camera manufacturer.

Many partners seek Honor and hope to co-brand, but still need to find value in the consumer experience to enhance it. Promoting value is simply a trick, and short-termism should be avoided. Others have done it, and so have I, but there is no way I can meet consumer needs anymore. Innovation, experience, service – this is the essence and core.“

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