Definitely, premium coffee chains are increasingly criss-crossing the Moroccan market, which attracts them to the highest degree. Indeed, following the Turkish Espressolab which, since the beginning of the year, has been opening new points of sale with a vengeance, the Japanese % Arabica which is accelerating its development following a timid launch in 2018, or even in the wake of the famous British chain Costa Coffee, which recently made its comeback, it is the turn of the French Colombus Café & Co to also extend its web there.
The first chain of coffee-shops in France, Colombus Café & Co, whose creation dates back to 1994, is preparing to inaugurate its second shop in Morocco following the one in Rabat launched in December 2017. Other points of sale should be added. follow when the three shareholders, in this case RGMH SARL, Hicham Rih and Marouane Ghanimi, have agreed on an ambitious roadmap which also approves the franchisor, itself, on a fairly sustained for several years (regarding forty openings per year).
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The brand, known for its carefully selected varieties of coffee and its home-made muffins with a refined taste, is seeking to quickly exceed the bar of 10 million dirhams in turnover in Morocco, compared to less than a third currently. A goal within reach, knowing that the premium coffee market is booming in Morocco and that the retail activity of Colombus Café & Co consisting of the sale of Nespresso compatible capsules is also driving sales.
The undisputed market leader, the American Starbucks, which has taken a serious head start with more than twenty points of sale in Morocco (in eleven years of presence all the same), is therefore well informed. The competition is getting organized and intensifying and serious challengers are emerging!