The idea is that the car is initially equipped with a wide range of equipment, but if the owner does not use it, then he does not pay anything, but to unlock the options, you need to buy a subscription to this or that equipment. Let’s say seat heating costs $18 a month – you can use it only in the cold season, and pay nothing in other periods. There is a subscription for a year ($176) or three years ($283). And if you want, as usual, to get heating at your disposal forever, then you make a one-time payment of $406.