The t-shirts are produced in Italy from 100% organic cotton. The embroideries are made in Geneva by the public establishments for professional or social integration. © Alain Wicht
Published on 11.07.2022
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The founders of Elem Clothing offer a line of sustainable t-shirts.
How to combine sustainability and clothing production? This is the question that the four Freibourgese from the Elem Clothing brand asked themselves. Their solution? A gender-neutral T-shirt, whose “warm white” hue is none other than the natural color of woven cotton. Even better, following use, its owner can choose to send it back to Elem in exchange for a coupon on a new item. It will then be resold or recycled. At the back of the neck, a label makes it possible to trace the virtuous course of the garment by indicating the number of its owners. “For the development of the L’Eté passé collection, we sought out the most demanding and reliable labels”, explains Lea Rigolet.
Alongside Megane Panchaud, the young entrepreneur created Elem Clothing in 2017, in order to give new life to T-shirts from the then bankrupt Switcher company. It’s by the b