The Swiss group Calida, which specializes in the manufacture of underwear, has appointed a new head of digital and IT. Hanna Huber is expected to take up her role as Chief Information & Digital Officer (CIDO) in January 2023. successful digitalization of the company,” writes Calida. In addition to its eponymous brand, the group notably owns Aubade, Erlich textil and Cosabella.
Hanna Huber has a long experience in the textile and e-commerce sector, specifies the group. Over the past ten years, she has successfully led multiple IT and technology teams. According to her Linkedin profile, she has been working since the end of 2019 at the German Otto group as VP Technology Strategy & Governance. Previously, she worked for more than seven years at Zalando.
“Thanks to the new position of CIDO, we can consistently pursue the digital transformation of our group. This will make our group even more successful as a digital company and we will be able to exploit the synergies between our brands even better, says Timo Schmidt-Eisenhart, CEO of Calida.
While the CIDO posztede is new, Calida has already employed a Chief Digital Officer in the past. Stefan Mues had held the position since early 2019 before stepping down in the first quarter of 2022. According to his Linkedin profile, he is currently with German textile company Hessnatur.
