From July 5 to 10, the panoramic terrace of the department store on Boulevard Haussmann hosts a series of musical artists, Yves Saint Laurent Beauty DJ sets and crypto-art exhibitions.
Galeries Lafayette celebrates summer with music, beauty and NFTs.
On the occasion of the summer season, Galeries Lafayette Haussmann is inaugurating this week an unprecedented “French Touch” program combining music, new technologies, beauty and cinema.
Kick-off this Tuesday, July 5 with a musical evening energized by the concert of the group L’impératrice and the DJ sets of Busy P, B2B and Julien Granel. This will be followed on Wednesday by a “Cool Kids” day dedicated to children, while each followingnoon will feature the screening of a film as well as the crypto-art exhibitions organized by the Obvious collective. What strengthens the positioning of Galeries Lafayette on the Web3 while the store has been collaborating for a few days with Egonlab through a contest of Digital Fashion on social networks where three NFTs are up for grabs…
On the occasion of this “French Touch” initiative, the department stores have established a partnership with Yves Saint Laurent Beauty : from Thursday, July 7, the house will highlight female DJs – such as FIONA and Tigarah – and will offer “beauty experiences“whose content remains to be specified.
The initiative is reminiscent of the mini-festivals launched by Printemps last March. On the occasion of his strategic repositioningdepartment stores had organized music and art scenes coupled with foodtrucks.
All of French Touch’s programming is to be found here.
