Gianella Neyra and Said Palao find themselves in the eye of the storm following participating in a campaign of Vick Peru which has as its theme the frosts that hit the region of A lots of. On Twitter, both artists and the brand were repudiated by the people, who considered the promotion “foolish” and only focused on Lima.
The wife of Christian Rivero He shared a live video of his participation in the campaign on his social networks, but when he saw the attacks, he blocked the comments. In the clip, the actress is shown in ‘the coldest house in Lima’, created by the brand and located in the Royal Plaza of Puruchuco.
“We all know that frost affects many families in Puno every year, but not all of us know what such intense cold feels like. I am feeling it right now because I have entered the coldest house in Lima, thanks to Vick, to launch the campaign ‘The touch of union’. Vick has replicated a house in Puno and has brought it to the Real Plaza Puruchuco so that we can all enter and experience the intense cold that is felt there. Come and live this experience and I promise you that you will be encouraged to donate to help our brothers in Puno”dice gianella neyra in the promotional video.
For its part, Said Palao He was also part of the campaign and invited his followers to visit the ‘coldest house in Lima’, without waiting for the avalanche of criticism that was coming his way. “Guys, I want to invite you to this beautiful experience of the ‘coldest house in Vick’s Lima’, From this July 24 to 3 from 1 pm to 9 pm at the Real Plaza Puruchuco shopping center, so let’s join this beautiful Vick campaign. At the end, you will find a panel with the QR code to make your donations. We are waiting for you”says the reality boy in the video.
Such was the outrage that rose on social networks that ‘A lots of’, ‘Vick’ y ‘gianella neyra‘ became a trend on Twitter, where hundreds of Internet users expressed their annoyance at the campaign. “I am SO tired of Lima continuing to use Puno for their campaigns or to demonstrate that they are “sensitive” to people who suffer from the cold”, “Gentlemen of Vick, poverty is not a tourist attraction. More respect”, “The colonial imaginary through Vick’s publicity regarding Puno. The exoticization and spectacle to “sensitize” is absurd, even recently galleries allowed similar installations under the discourse of art. They look like contemporary remnants of the colonial “human zoos”, were some of the tweets on the subject.
