Comic Toranoana is a doujin shop managed by the company Toranoana Inc. This store is specializing in the sale of items related to self-published manga (doujinshi), including adult content. It turns out that the popular Japanese leaker Ryokutya shared an earnings report published by the company where it was revealed that the value of the market has risen to levels never seen before, and that almost all online purchases are made by women.
«Faced with the rapid pace of fan creation and streaming over the Internet, Toranoana declared a change in business structure, downsizing its direct-run store business and driving a shift of investment toward mail-order and Internet services. As a result of our aggressive focus on the online service business, both Toranoana’s mail-order and FANTIA creator support service have grown, and we have been able to increase the Gross Merchandise Value (GMV) by more than 5 billion yen in the last year, and we expect to exceed 30 billion yen for the first time since the company was founded (more than 221.42 million dollars Americans)».
[El Gross Merchandise Value (GMV) es una métrica que mide el valor de los productos o servicios vendidos en una plataforma de internet dentro de un período determinado]
«In the business of selling doujinshi, sales to women in mail order have grown significantly thanks to the support of the events, and the shift to online sales has progressed to the point where online sales account for 97% of doujinshi sales to women. We will continue to promote the transformation of the business structure (online change, consolidation of direct management stores) in order to reach the largest possible number of people with the magazines of the coterie».
«In Fantia’s business, quality of service was improved through developments such as improved searchability, security and mail-order links, while the number of users and fan club registrations grew steadily . The number of users and fan club registrations grew steadily thanks to active support for creators through events and special features. Toranoana aims to achieve a Gross Merchandise Value of 49 billion yen and 15 million service users by 2025, and will work to achieve these goals.».
Fuente: Ryokutya
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