Inadequate family from Daegu, 10 places for sale this year ‘can’t find the owner’
Hard work such as 5 million won support… “There is no way to increase the contract rate”
As the real estate stagnation continues, a cold wind is blowing in the subscription market. There are many places where the owner might not be found even following repeating the subscription several times. For this reason, benefits to attract consumers are increasing, such as returning the down payment at an interest rate of 10% per annum even if the contract is terminated.
On the 28th, Hoban Summit Hive Park, which is being sold in Chilseong-dong, Buk-gu, Daegu, announced that it would implement a contract termination guarantee system for contractors. The contract termination guarantee system is a system in which even if a deposit has been paid, it is returned to the entirety upon cancellation and no penalty is charged. It is mainly used to increase the contract rate when the market conditions are not good.
In addition, when the contract is canceled, the deposit will be refunded at 10% interest every year. The final sale price of Lakeside Summit Hive Park is between 550 million and 690 million won. If a consumer contracts a house worth 690 million won and pays a down payment (10%) of 69 million won, he or she will be paid 6.9 million won a year. The period from the day following the full payment of the down payment of the original contract to the start date of move-in is paid in installments. Since the move-in is January 2026, it means that you can receive 10% interest for regarding 3 years.
At the time of signing the contract, a cash payment of Rs. The cost of expanding the balcony and installing electrical appliances and furniture options are all free. The promotion is until June, but there is a possibility that it may be extended further, a sales official explained.
In Daegu, there was a complex that introduced a similar system before. Dalseo Lotte Castle Central Sky, which was sold in the Dalseo-gu area, implemented the ‘Deposit Security Guarantee System’. When the contract is canceled at a certain point following the sale, all the down payment (except for some option costs and public charges) is returned to the contractors without penalty.
We also support the cancellation of special contracts. Special contract cancellation fee is a system that provides partial support to existing contractors even if contract cancellation is in progress. Lotte E&C plans to pay the contract cancellation party the amount added to the down payment of 5.0% per annum from the day following the full payment date of the original contract to the start date of move-in. The same benefits go to residents who maintain existing contracts.
This has nothing to do with the weakness in Daegu’s subscription market. In the case of Daegu (6.0 to 1 → 0.2 to 1), which has a steep decline in house prices, all 10 complexes sold this year fell short. Such benefits are also a drastic measure to increase the contract rate. A person in charge of the sale of Hoban Summit Hive Park said, “Not all of them lead to contracts, but inquiries like this have definitely increased a lot.”
It is expected that these benefits will continue to appear in the future. An official from the sales industry said, “There is no one who wants to buy a house, so there is no other way to increase the contract rate even if this is the case.
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