We present some of the best marketing and campaigns that came out this week, which has kicked off the month of pride.
Like every week, we witness the best campaigns that, with creativity and joint work between the agency and the brand, manage to demonstrate their added value to the consumer.
Today, in the middle of 2022, a year of great reactivations, one of the greatest challenges of is reinvention and, for this, the large agencies must be at the forefront and, above all, on the lookout for what set the trends.
In this context, every week we see how continues to be a reflection of what happens in society itself, where creativity is one of the pillars in the ads that we know through social networks and traditional media.
In 2020 alone, Statista data shows that, by 2024, an evolution of global spending is expected, which will rise to 865.12 billion dollars.
Whether through mobile internet, outdoor , cinema, radio, television, magazines and newspapers, the truth is that agencies continue to seek to reach audiences through creative ideas that correspond to the needs and/or demands of the consumers themselves.
The best campaigns of the week
Marca: New Balance
Agency: VMLY&R
Campaña: “We Got Now”
With this campaign, New Balance welcomes the brand’s new ambassador, the Grammy-nominated artist, Jack Harlow, who is accompanied by some personalities who are key pieces for New Balance, such as the two-time NBA champion , Kawhi Leonard, singer-songwriter IU and England soccer players Raheem Sterling and Bukayo Saka.
Brand: Jeep
Agency: Publicis Group UAE
Campaña: “Nature is in our nature”
With this campaign, Jeep, making use of one of its greatest hallmarks (the grille), tries to reflect the “adventurous spirit” that has characterized the brand in the automotive industry.
“Nature is in our nature” follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille
Marca: Five Star Chicken
Agency: Rabbit’s Tale
Campaña: “Five Star Chicken – Quality time, once more”
Five Star Chicken is one of the most popular and important hamburger chains in Thailand and, in partnership with Rabbit’s Tale, has created a campaign to remember the importance of quality time with loved ones, which, following the arrival of the pandemic, was severely affected thanks to the lockdowns.
Most of the younger generation want to have the opportunity to go back and solve the problem of the past in order to improve family relationships.
Brand: PUMA
Agency: LaFourmi
Campaign: “Welcome Unbored”
Puma decided to team up with one of its greatest current ambassadors, soccer player Neymar Jr, to revive one of its most iconic products from the 80’s and 90’s.
It is not a total replica, but to show its reinvention with this new release. reinvented, Although “Slipstream” has conquered the American and Japanese youth at different times, the brand wants to become the leader in its category and conquer the “Sneaker heads” from all over the planet.
Marca: Whirpool
Agency: FCB Brazil
Campaña: “The Fairest Prenup”
Whirpool decides to use humor for this new campaign. This is an initiative that highlights the division of household chores and how these are carried out in relationships.
“Do you promise to love, appreciate and do your fair share of household chores?” is the message behind this campaign with which, with humor, the equitable distribution of household chores becomes a “legal” obligation.
