Apple hires Hollywood filmmakers to develop smart glasses

9to5mac said that Apple’s virtual/augmented reality glasses will arrive next year, and will see contributions from directors working in the world of Hollywood cinema.

With Apple’s annual Worldwide Developers Conference imminent, rumors regarding the next version of Apple glasses have returned.

This time the news came from the New York Times, which published some stories and anecdotes regarding the project, the people involved, and what to expect from it.

According to the newspaper, Apple has hired Hollywood directors like Jon Favreau to develop video content for the mixed reality headset, which is expected to be released next year.

While it’s not clear if Apple will talk regarding this upcoming product at its developer conference, the New York Times says the company plans to unveil “software tools that will allow apps to add new camera and audio functions, laying the foundation for a hands-free interface that will enable Customers will eventually be able to navigate it using glasses.”

A recent report said that the company had just previewed and presented its glasses to the board, with a launch expected in 2023. The New York Times provided interesting stories regarding the challenges of developing this product.

Apple hired one of Dolby Technologies’ engineers, Mike Rockwell, to lead the effort “on Apple Glass.”

And there has been a lot of news regarding this device recently, as reports and leaks have emerged indicating that Apple will reveal it or its operating system during the Worldwide Developers Conference that kicks off on Monday, while other reports have appeared denying what preceded it and insisting that the device will not appear before the end of the year. At the very least, it is likely that it will arrive next year, and that it is impossible to see the light of day during 2022.

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