Abu Dhabi (WAM)
Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the Abu Dhabi National Exhibitions Company (ADNEC), in partnership with the Emirates News Agency (WAM), is organizing the first session of the conference accompanying the World Media Congress, from 15 to 17 November 2022 under the slogan “Shaping the future of the media sector”, amid great local, regional and international interest. The conference accompanying the Congress is the first of its kind in the Middle East region, which is hosted by the capital Abu Dhabi for 3 days at the Abu Dhabi National Exhibition Center. It provides an ideal platform that brings together a distinguished elite of leaders, decision-makers, experts, specialists and the media in the region and the world to discuss a range of issues And advanced ideas and solutions that play a pivotal role in shaping the future of global media. The conference reviews the reality of media at the global level to reach innovative visions for the advancement of the sector in the region.
The conference attracts more than 200 CEOs and more than 1,200 participants, and includes 40 dialogue sessions, with the participation of 30 prominent international speakers. These discussion sessions focus on 3 main axes that highlight a range of factors affecting the media sector, such as digital technologies and artificial intelligence technology. And advanced technologies and innovation in the media sector, with the participation of leaders, prominent media professionals, representatives of international media, and major social media companies in the world. Mohammed Jalal Al Raisi, Director-General of the Emirates News Agency, WAM, said that the media is an important partner in the development process of the UAE, and the organization of the first edition of the World Media Congress reflects our strategy to enhance joint cooperation and build partnerships at the regional and international levels, which contributes to achieving progress and leadership in this. sector. He explained that the slogan of the conference accompanying the World Media Congress reflects the vision and objectives of this prominent international event in anticipating the future of the media sector in the region, and working to maximize the use of advanced technology, such as digital technologies and artificial intelligence, in order to achieve a boom in this sector that supports its role as a main source of sustainable development paths. In all areas.
Transfer and localization of knowledge
In turn, Humaid Matar Al Dhaheri, Managing Director and CEO of the Abu Dhabi National Exhibitions Company (ADNEC) and its group of subsidiaries, said: “Organizing this vital event is in line with our vision to support many promising vital sectors in the country, which constitutes a platform to support national companies, and enhance their presence and capacity. To compete at the global level, by seizing feasible investment opportunities in the media industries and concluding partnerships and agreements with global industry leaders.” Al Dhaheri added: “These events contribute to emphasizing our mission to transfer and localize advanced knowledge and attract international expertise in all fields. directly in the region and the world and reviewing its rationale, thus enabling decision makers to keep pace with the rapid development of the media sector and broadening the horizons of professional media thought.” The conference is held within the activities of the World Media Congress, which attracts a group of media industry leaders, specialists and global influencers, in addition to academics, youth and university students, which includes a wide international participation of experts and specialists, in addition to specialized workshops related to the sector.
Axes
The Congress’s themes include several topics, including digital communication, artificial intelligence, advanced technology, and creativity in the media sector, in addition to a number of specialized sessions in the fields of journalism, radio, television, the Internet, social media and global influencers. It also provides an ideal platform for international companies wishing to enter the media industry markets in the Gulf, Middle East and North Africa regions. The “World Media Congress” is an inspiring platform to learn regarding the reality of the media industry in the region and the world and to develop a forward-looking vision for the future of this industry, which has become a major catalyst for sustainable development in societies.