Source: Caijing NetworkAuthor: Yan Qi2022-05-28 16:35
Financial NetworkCar News on May 28, according to Whale Video, Liu Jia (pseudonym) from Changsha recently discovered that his life story was “copied” by the car brand BMW into a promotional video. In the video, the heroine’s English name, travel experience, Life planning and Liu Jia highly overlap, and even some of the copywriting are her original words.
Liu Jia revealed that she had indeed been interviewed and filmed by an company in Shanghai commissioned by BMW, but the problem was that there was no picture of her in the final video, only her personal information was left, and the company found another person. An actor replaced the shot for Liu Jia.
The agency just changed the actors, and Liu Jia’s own story was completely preserved.
What Liu Jia can’t understand is that “since the actor has changed, it has nothing to do with me, but I still have to use my information and my privacy.”
After Liu Jia came to the door, the company refused to delete the video, and insisted that Liu Jia had no copyright on the copy and story, but a professional lawyer said that both the company and BMW had infringed, and more than one.
After the matter was fermented on the Internet, the staff of the company replied that they had problems in communication, but they have been actively solving them.
At present, the BMW promotional video has been deleted. But BMW did not respond to the matter.
A person close to BMW revealed to Caijing.com: “BMW is in the process of verifying this situation. What we have determined is that it has nothing to do with the BMW brand, but the behavior of the dealers. The core reason is that the company that cooperates with the dealers and the The problem of the protagonist’s communication. The first response to this matter should be the dealer’s side, because it is not a brand behavior.”
On April 8, BMW announced its first-quarter sales in China, delivering a total of 208,507 BMW and MINI cars and 2,990 BMW Motorrad motorcycles. Among them, the sales of pure electric models tripled from the same period last year, boosted by BMW iX, BMW i4, BMW iX3 and other models.
