Elon Musk still seems determined to buy Twitter. He thus issued a proposal of 44 billion dollars, but finally decided to suspend his offer because of the robots and fake accounts. He is also accused for breaching a confidentiality clause. The future will therefore tell us if this transaction goes to completion, but whatever the case, the outlook is not necessarily good for the platform.
Elon Musk wants to double Twitter revenue
This is in any case what emerges from the forecasts published by eMarketer. As far as user growth is concerned, analysts predict only a 1% increase each year until 2026, while the number of active accounts in the United States tends to decrease.
Concretely, this means that Twitter should have 20 million more users within four years. Nothing out of the ordinary given the global potential of the platform. This would therefore place the social network very far from social networks such as Facebook, Instagram, or even TikTok.
The finding is even worse if we focus on active users, since their total should even decrease by 1% compared to this year, which once more does not really encourage optimism.
Finally, experts expect the average duration of use to stagnate this year with an average of 35 minutes spent on Twitter per user, only one minute more compared to the previous year.
This should not undermine the unfailing optimism of Elon Musk, who is counting on an explosion in Twitter’s turnover by 2028. The latter would thus increase from 5 to 10 billion dollars per year with regard to subscriptions, and it would be $28 billion in all. You can also find our article dedicated to the recovery plan desired by the entrepreneur ici.
