Since the release of “Avengers: Endgame” in China in 2019, a number of Disney films, including the now-released “Doctor Strange: The Runaway Multiverse” (“Doctor Strange in the Multiverse of Madness) are mostly banned from the Chinese market. Disney’s chief CEO said in response to this situation that Disney Pictures will still not be deeply affected by any negative effects and will achieve absolute success at the box office.
Disney CEO Bob Chapek pointed out in the second-quarter earnings call that even without China, the company’s brands and franchises in this market have a long track record of success and strong supporters. Doctor Strange 2 crossed the $500 million mark in less than a week, and it’s done really well.
He is also very confident that even if it is difficult for the company’s films to be released in China, it does not hinder their chances of success at the box office.
The relationship between China and Hollywood has always been complicated. A senior executive of Disney USA said that since 2018, censorship related to the film industry has been directly controlled and kept out of the door by the CCP’s propaganda department, although usually not directly rejected, but in the Hovering following the commit, the release date is far and away.
materialsource:deadline
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