Netflix might launch by the end of the year, earlier than expected, its new cheaper subscription formula but with advertisements, reports the New York Times on Tuesday.
The American online video giant might also toughen its tone to fight once morest the sharing of access codes among its customers, according to the American newspaper, which quotes an internal memo sent to the staff of Netflix.
Boom – That’s it, media agencies will start positioning themselves for a future big client#Netflix might launch its new subscription plan with by the end of the year, reports the New York Timeshttps://t.co/6aNkg36rVZ
— Capucine Cousin (@Capucine_Cousin) May 10, 2022
Last month, Netflix reported a drop in subscriber numbers, the first in more than a decade.and said to expect this trend to increase in the second quarter, leading to a plunge in the stock on Wall Street.
In the first quarter, the company lost 200,000 subscribers when she expected to gain 2.5 million customers. This decline is partly explained by the decision of the American group to suspend its activities in Russia last month following the offensive in Ukraine.
This weak growth in the number of subscribers prompted Netflix to consider launching a cheaper subscription but with in return, a formula that has been successful with its competitors HBO Max and Disney+.
Netflix management initially planned to launch such a formula next year, or even in two years.