The New York Times reveals it. According to the newspaper, according to Elon Musk’s plan, , which in 2020 accounted for 90% of turnover, will have to generate in 2028 revenues of 12 billion dollars, or 45% of total turnover.
Elon Musk aims to boost Twitter’s annual revenue to $26.4 billion by 2028, more than five times the $5 billion in 2021. This is according to the presentation given by the entrepreneur to the investors, revealed by the New York Times.
According to Musk’s plan, , which represented 90% of turnover in 2020, will have to generate in 2028 revenues of 12 billion dollars, or 45% of total turnover, while subscriptions will have to bring in company coffers another $10 billion.
The Tesla boss, who intends to give social networks a direction more in line with his libertarian vision, also aims to increase Twitter’s cash position to $3.2 billion in 2025 and $9.4 billion in 2028, the newspaper continues. .
Musk struck a deal last month to buy Twitter for $44 billion in cash. The world’s richest man has promised to revitalize the company, increase user numbers by cracking down on spambots and reduce moderation to allow for more “freedom of speech”.
Once the deal is done, Musk is expected to become Twitter’s temporary CEO, a knowledgeable source told Archyde.com two days ago. Musk is also aiming to grow revenue for the premium subscription service, which launched last year, from $15 million last year to $1.3 billion by 2028, with average revenue per user projected. drop from $24.83 to $30.22.
Finally, the contractor intends to increase the workforce to 11,072 employees by 2025 once morest 7,500 currently.
