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Mobile gaming has been approached by Nintendo with some reserve, nothing strange since the company had been successful for decades thanks to its portable consoles and the change in trends was abrupt. Despite this, the Japanese company opted for some games on mobile devices as of 2017 and following the passing of the years it is regarding to reach an income goal.
Fire Emblem is the true hero of Nintendo on mobile
According to a report from Mobilegamer.biz, Nintendo’s mobile business is close to reaching $1.8 billion in revenue according to the most recent record. According to the data, provided by the analysis firm Sensor Tower, Nintendo’s mobile offer has been carried on the shoulders of Fire Emblem Heroes which has generated $983 million dollars, a figure that contrasts with the 18 million downloads because within the list it is one of the company’s least downloaded mobile games. Opposite situation of Super Mario Run Well, it recently exceeded 300 million downloads, but in terms of income generation, it barely adds up to $87 million.
Nintendo’s results are good, but far from success in the sector
On the other hand, the report points out the advances and setbacks that games like Mario Kart Tour y Animal Crossing: Pocket Camp especially during the pre, during and post pandemic period. Likewise, the little promotion that Nintendo gives to its mobile games outside the official channels on social networks that do not usually stand out in the promotional material of the Japanese company is pointed out.
Although the figure of $1,800 million is remarkable, it shows that the mobile video game market is in other waters, since anyone would have bet on the great success of games starring characters from Super Mario Bros. and in the end it wasn’t. In the same way, Nintendo’s income in the mobile sector, which it has to share in cases in which other studies have participated, pales before the numbers of great commercial exponents of mobile gaming.
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