© Provided by Yabiladi
Launched on April 22 by the Moroccan National Tourist Office (ONMT), the international campaign “Land of Light” to promote Morocco as a destination is fully deployed in the 20 targeted countries. “Strong locations have been chosen” in Europe, the Middle East and North America, the Office said on Saturday in a press release sent to Yabiladi. “The richness of Morocco, the energy that emanates from it and the inexhaustible source of inspiration that it represents are thus on the screens of the whole world”, welcomed the institution.
A video has just been broadcast today by the ONMT, indicating that “Morocco is currently traveling on four continents and that the images of the film “Land of Light” are broadcast in places of great influence all over the world. “. “We are proud of this campaign which sublimates our country and of the impact it is already having on our target audiences in our strategic markets. Our ambition is to make Morocco an iconic and inspiring global brand, placing it among the favorite tourist destinations of world travelers,” said Adel El Fakir, CEO of ONMT,
The new trending process of the moment, digital Out Of Home (DOOH) was used for urban signage, the statement added. As part of this campaign, the Office “targets international tourists whose age range is between 25 and 59 years old with an interest in art, cultural experiences, nature and rural heritage, beaches and leisure activities”.
“Through digital, television, billboards and the press, the objective is to achieve a level of notoriety, visibility, coverage and maximum frequency in order to provoke engagement with tourists from all over the world”, concluded the same source.
