Shareholders of airline operators, Avianca and Viva Airreached an agreement according to which the partners of Viva Air will cede their economic rights, so that the two companies begin to operate under the same holding company or parent company.
(Avianca reinvents itself and launches a strategy ‘for everyone’).
For some days there had been talk of a business between both companies, which would become one of the most important of the aeronautical industry of recent years.
Until now, as mentioned, it is known that although Avianca will acquire Viva Air, both would operate independently, that is, one company and two brands.
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And, as it was known, this Thursday, April 28, Declan Ryan, the main representative of Irelandia Aviation, informed the Viva Air workers of this operation that will lead to the appointment of a new temporary board of directors. What would be waiting for official approvals.
Avianca recently left the Chapter 11and launched its ‘Avianca for everyone’ strategy that combines the experience of its traditional model of more than 100 years with ‘low-cost’ elements.
It should also be remembered that Avianca launched new routes to improve connectivity in the country’s tourist areas. In addition, the versions regarding the merger with Sky Airlines, the Chilean airline, had gained strength once more. These rumors started during the Restructuring process of Avianca in October 2021, under the Bankruptcy Law in the United States.
For its part, live air was promoting its expansion with the launch of new national and international routes, in order to connect the country with destinations such as Brazil and Punta Cana.
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