© Provided by Yabiladi
To support the deployment of the new international campaign “Land of Light” on the four continents, Adel El Fakir, Director General of the Moroccan National Tourist Office (ONMT) brought together all of his teams, delegates abroad and central directors to finalize the details of the operation.
All the delegates of the Office will thus work in order of battle to ensure maximum visibility of the Morocco tourist brand throughout the world, indicates the ONMT in a press release.
Adel El Fakir indicated that “the ‘Land of Light’ campaign is now active in the major world capitals. It is a great pride for us and for our tourism. The ONMT teams will now work to maintain the pace and transform the commitment of potential tourists. The work has only just begun”.
As the campaign has a multi-channel vocation through television, digital, display and the press, its deployment in 19 target countries involves the innovative use of urban digital display, large formats, 3D, as well as the dressing of public transport, such as on London taxis, French buses, or even Italian trams, specifies the press release.
Strong, prestigious and high-traffic locations have been chosen in the major world capitals as part of the deployment of this campaign, such as the Opera in Paris, the Plaza del Callao in Madrid, Piccadilly Circus in London or Times Square in New York.
For television, the campaign is relayed on traditional channels in strategic countries, particularly in France, Spain, the United Kingdom, Israel and the most watched connected TVs in major markets such as Germany and the United States. .
With the creation of a special 360-degree action, the “Land of Light” campaign, supported by the entire ONMT task force, will maintain a high level of visibility and increase it over time in order to produce engagement with potential tourists.
