The Japanese company Sony is working to allow developers to provide ads within free PlayStation games, according to a new report published by Insider, with the aim of giving game developers a new way to generate revenue to encourage them to continue creating free games and providing them to players.
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It seems that Sony has been working on the project for a long time, as the Japanese company is expected to launch advertisements within PlayStation games around the end of the current year 2022, with advertisements appearing in inconspicuous places within games, with the possibility of providing rewards for players in exchange for watching advertisements similar to Smartphone games, Sony is expected to provide a special store to sell ads, but the company has not yet decided whether it will take a share of revenue or not.
The reports come regarding Sony’s plans to put ads inside PlayStation games such as PS5 And others, regarding a week following reports of the same plans by its competitor, Microsoft, which also plans to put ads within Xbox games Xbox It is also expected to be released later this year 2022.